The G15 group has launched the film to help tackle misconceptions about housing associations, what they do and why they do it.
To help ensure that people, not politics, are at heart of the debate on the housing crisis, the film features only housing association residents – families, friends and individuals who all have a unique story about why home matters.
Paul Hackett, chair of the G15 and chief executive of Optivo, said: “Our residents express the importance of home better than anyone and it’s so important to remember that people are at the heart of the housing crisis.
The G15 is the group of London’s largest housing associations. g15.london