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Rachel Branson

Building Momentum

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How the Benefit to Society campaign is building momentum

Over the last few weeks we have had the opportunity to present the campaign for Benefit to Society to Housing professionals around the UK. The launch took place at the recent Chartered Institute for Housing (CIH) Conference in Manchester on 28 June 2017, followed by the TPAS Awards in early July. Last week a group of tenants met with housing staff and National Union of Journalists (NUJ) to better understand the impact that negative press has on social tenants.  The NUJ are now producing a Benefit to Society Journalists Guide and we will continue to work with them on producing a library of images that better reflect social housing and their tenants.

Last week a small group of us met at Facebook head office to talk about the research conducted by our commissioned YouGov Poll and to plan the national launch with support and help from the Facebook team and Media Trust .

This is an exciting time as we build momentum, we will continue to encourage other Housing Organisations to join the campaign and for tenants to step forward and lend us their voice.

If you would like to take part and join the campaign please sign up to our mailing list.