This week saw 100 people attend the launch of ‘Benefit to Society’ at The House of Commons. Tenants from across the country called on politicians to back the campaign and actively challenge negative stereotypes about social housing tenants.
One of the ways we’re getting people to think about their attitudes and question if they pigeonhole people unfairly, is to use social media to get people thinking, chatting and pledging their support.
How the Benefit to Society campaign is building momentum
Over the last few weeks we have had the opportunity to present the campaign for Benefit to Society to Housing professionals around the UK. The launch took place at the recent Chartered Institute for Housing (CIH) Conference in Manchester on 28 June 2017, followed by the TPAS Awards in early July. Last week a group of tenants met with housing staff and National Union of Journalists (NUJ) to better understand the impact that negative press has on social tenants. The NUJ are now producing a Benefit to Society Journalists Guide and we will continue to work with them on producing a library of images that better reflect social housing and their tenants.
Last week a small group of us met at Facebook head office to talk about the research conducted by our commissioned YouGov Poll and to plan the national launch with support and help from the Facebook team and Media Trust .
This is an exciting time as we build momentum, we will continue to encourage other Housing Organisations to join the campaign and for tenants to step forward and lend us their voice.
If you would like to take part and join the campaign please sign up to our mailing list.
We need your voice to help us get fair press for Social Housing Tenants. 12 Housing Organisations, are working with the NUJ (National Union of Journalists) to produce a journalists guide on how to report fairly and responsibly on social housing and social housing tenants.
If you would like to be involved, please complete this survey: Fair Press for Social Housing.
The survey can be completed anonymously or you can choose to leave your details.SURVEY