The Campaign

Common misrepresentations of social housing tenants in the local and national media often include inaccurate perceptions such as tenants being associated with exploiting the benefit system and living in run down estates. These misrepresentations are damaging and drive the public to have a typically negative stereotypical view of social housing tenants.

Pledge Your Support

We’ve united 26 housing organisations across the country, we’re commissioning an academic research programme into the problem of stereotyping social housing tenants to deliver a high impact campaign that will challenge the way the public think and tackle the stigma associated with social housing tenants.


Benefit to Society 


Real lives, Real People

What We Are Doing

Challenging the perception of the media

Guide to Report on Social Housing

This guide has been produced by people living in social housing to help journalists and other media workers to report fairly.

Download the guide

It’s time to meet

the real people

Nottingham City Home’s Vice Chair and NCH resident, Sarita-Marie Rehman-Wall’s powerful poem aimed at tackling the stigma that some people still see in social housing.

Join the national campaign to tackle stereotyping in social housing.

Proud to be sponsoring See The Person

(formerly Benefit to Society)