The Campaign

Common misrepresentations of social housing tenants in the local and national media often include inaccurate perceptions such as tenants being associated with exploiting the benefit system and living in run down estates. These misrepresentations are damaging and drive the public to have a typically negative stereotypical view of social housing tenants.

Pledge Your Support

We’ve united 26 housing organisations across the country, we’re commissioning an academic research programme into the problem of stereotyping social housing tenants to deliver a high impact campaign that will challenge the way the public think and tackle the stigma associated with social housing tenants.


Benefit to Society 


Real lives, Real People

What We Are Doing

Challenging the perception of the media

Guide to Report on Social Housing

This guide has been produced by people living in social housing to help journalists and other media workers to report fairly.

Download the guide

It’s time to meet

the real people

Soha Housing talk about living in social housing. Is there a stereotype of social housing tenants? Let us know if you agree with them – or if you don’t.

Real People True Stories takes a look at the real people living in social housing. The stereotypes found in programmes like Benefits Street are not correct. It’s time to meet the real people.

Join the national campaign to tackle stereotyping in social housing.

Proud to be sponsoring Benefit to Society